With countless stories of gifts that hit off-center, it never ceases to amaze me how some people can hit the mark with simplicity and ease. Although this may seem a story for the ladies, if you guys are looking for a smart and practical gift, the Pouchee should top your list. The Pouchee is one of those useful ideas you are left with the thought, “Why didn’t I think of that?”
Although most purses incorporate some level of organization in the form of pockets, zippered pouches, and card slots, the Pouchee takes it to a new level in the form of a transportable purse organizer. Rather than transfer all your many cards and items by hand, you can transfer your organized Pouchee from purse to purse. You simply grab the attractive rings and remove it from one purse, then slide it in place into another.
The Pouchee was clearly conceived out of necessity – you know the drill, “Necessity, who is the mother of invention.” Anita Crook, business owner and entrepreneur, tells a delightful story on the Web site of how, “It was Christmas, 2004. At our usual Christmas Eve family celebration I opened the gift from my oldest son. It was a great, trendy shoulder bag which I loved but knew I would never use. There were no pockets, just one, big, empty bag. I had to have my pockets.”
The Pouchee I saw was from their Outback collection; my daughter had chosen it for my daughter-in-law as an attractive and practical gift - watching the exchange between the two of them was more like sisters who had been out shopping together. They were excited about the possibilities of the Pouchee; within moments, it was put to use.
But, part of what I enjoyed most of this experience was the back-story of the company and it’s creator. The practical gift had pushed my curiosity to learn more about the company and who came up with this idea. After doing so, I think we should all be encouraged by Anita’s closing comment of, “So, here I am 60+ years old, marketing, selling, shipping and still having a ball, organizing women, one purse at a time. What a great life!!!”
Watch some of the videos that are linked on the Home Page under News & Announcements. Anita’s up-front and candid style is refreshing and should offer inspiration to anyone who has an idea, but has never taken the time to pursue it.
Thanks for the great blog posting! I'm delighted that your family enjoyed their pouchee present.
Posted by: Anita Crook | December 31, 2009 at 11:24 AM