For a potential coworking facility, is it location or structure that should prevail?

While awaiting Hanna – be it a hurricane or tropical storm – I am out looking at commercial property, today. Under consideration is a building currently in use by a non-profit organization located along the Carolina coastline.

It’s a good location and the building may be adequate in size. However, we would probably have to secure some zoning changes to put it to use as a coworking facility. Plus, there would be modifications required to get the best use of the two-story structure.

Without getting into too much detail, I can see the potential. But, I want to take into consideration whether the driving force for this decision should be location, i.e., ease of access and proximity to other services, or the demands of converting the structure (i.e., renovations) for the intended use.

From what I can tell, the key to success in coworking facilities is the surrounding environment. Close proximity to cafes, restaurants, libraries, and business services can all become a plus for this community of independent workers.

I see coworking facilities as today’s wireless-equipped coffee shop or bookstore on steroids. It blends the independence and ambiance of the coffee shop with the occupational benefit of communities of practice (i.e., brainstorming, sharing experiences, etc.). What do you think would be more important? Is it the quality of the facility, or the location and surrounding community?

Comments

[BrianR]

I'd say that location is the priority. As you've identified, proximity to community resources is important. (ex. restaurants, grocery stores, people's homes, bars, public transit, etc.)