Let’s look at the situation where you have made an effort to establish your new product or service to an existing or prospective account, but you fail to secure business, or displace your competition. In this episode of the One Goal - Revenue Generation ® series, Peter Kusterer of NvestNtech helps you discover ways to position yourself, your company, and your products by emphasizing the benefits you offer to your customer to overcome your competition. Download this episode - “Stress benefits to overcome competition”.
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