When the newsletter from HP arrived in today’s email, it only took a quick glance at the picture of the HP Pavilion dv6 Artist Edition 2 Notebook for me to want to click on the video link. I thought their marketing of the designer edition of the netbook to women was a slick concept; charge premium pricing for the cover design with no change in form factor or guts. This time they reeled me in to watch a series of five short videos.
What has my attention in this is the effectiveness of using a series of short, online videos to get your attention. The first video is 26 seconds of flashy artwork and only 3 seconds that show it is a notebook; there is no video time dedicated to “HP” (the company). Once again, it proves to me that you can capture someone’s interest in 30 seconds or less, and have them ask for more.
I went on to watch the other four related videos that covered – in music and film – the attributes of product innovation (the guts and form factor), software and hardware for artistic creativity, and high-impact mediums like pictures, music, and video. It sports a 16-inch diagonal widescreen display and demonstrates its ability to deliver high-definition entertainment for TV. It also has, what is becoming standard issue, an integrated webcam and microphone.
Even though the intended audience for this unit is the Academic crowd - from the classroom to the dorm - I think it has traction in many other settings or use.
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