Lost business is rarely welcome news. Although you made every attempt to secure the business, you were not successful in obtaining an order. You are reluctant to report the lost business in a documented way; for example in a formal report, or contact management system. You anticipate you will be asked about this condition, so what can you do to overcome the reluctance to do so? In this episode of the One Goal - Revenue Generation ® series, Peter Kusterer of NvestNtech describes the need to embrace the news of lost business, and why it’s important to keep track of the reasons behind the loss, for long-term success. Download this episode - “Embrace the news of lost business ”.
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